Starbucks has just announced that almost 100 shops

If your morning routine includes a mobile order from Starbucks, you may soon find out some changes. While A recently provided callBrian Niccol, Chairman and CEO of Starbucks, announced that the company is planning to close several business as part of its “Back to Starbucks“Strategy.

This strategy focuses on the revival of Starbucks as a café, whereby the brand is pushing to bring an experience of the old school back in business. This includes “The Return of the spice stripWrite about cups, more ceramic cups and a revised code of conduct “,” According to Niccol.

The silver strip is that Starbucks does not close its regular cafés-the grave-and-go Pick up Shops for mobile orders are affected.

Starbucks exhibits all pick -up transactions

Some pick-up transactions are only outdoor windows, others have drive thruses and some shops without furniture. Regardless of this, the shops were designed for quick and efficient order and recording, which means that the cozy seating area for which the coffee chain was once known. Now the company is trying to return to its roots.

According to Niccol, the Back to Starbucks strategy is based on customer and partner feedback with a strong focus on a warm and inviting coffee shop experience, in which people can hang around and enjoy their drinks. The closure of the pick -up transactions that were first opened in 2019 is a way of how Starbucks brings this strategy to life.

“We found the (pick -up store) format as excessive transactionally and lack the warmth and human connection that defines our brand,” said Niccol in the call. “We have a strong digital offer and believe that through our community coffee houses with a superior mobile order and wage experience, we can deliver the same level of comfort.”

According to the Starbucks websiteThere are 96 pick -up transactions, and all of them are switching their windows in the 2026 financial year. There were no details about the exact closing times for the locations, but some may open as part of the ongoing “Coffeehouse UxTift program”.

In this program, Starbucks will replace 150,000 US dollars per business for “thousands of seats that we have removed and introduce a larger texture, warmth and layered design”. Niccol announced that at least 1,000 “raising” will be completed across the country by the end of the year, starting in New York City and South California.

Further changes will come later this year and early 2026 the pipeline at Starbucks. The chain will insert Protein cold foam In a few months. According to Niccol, “protein cold foam without added sugar is an easy way to add practically every cold drink 15 grams of protein.” Customers can also adapt the foam by adding a taste of their choice.

At the beginning of next year, the brand will launch a “newly interpreted manual back case” and a “brave new new coffee from 1971”. Tea and coffee drinks on coconut water are tested in selected markets, and further tests focus on gluten -free and protein -rich options.

There are many changes in the beloved coffee chain, but they seem to be quite positive so far. And although several locations close, many will be open again in due course. When you’ve got used to Mobile orderdo not annoy. The mobile order does not disappear exactly – there may be more chairs and sofas if you pick up your order.